SMEs

Small and medium entreprises can greatly benefit from contextual advertising by focusing on targeting a smaller more specific audience with ads that are relevant to the product or services they offer.

SMEs likely have a smaller budget for contextual advertising than corporations. This means that SMEs would need to be more strategic in their ad placements and targeting in order to make the most of their limited resources.

For example:

• Bakeries can target ads to people who have searched for terms like "birthday cake" or "wedding cake."

• Cafes can target ads to people who have searched for terms like "coffee" or "tea."

• Plumbing businesses can target ads to people who have searched for terms like "plumber" or "leaky faucet."

• Electricians can target ads to people who have searched for terms like "electrical work" or "light bulbs."

• Carpenters can target ads to people who have searched for terms like "cabinetmaker" or "furniture."

• Florists can target ads to people who have searched for terms like "flower delivery" or "roses."

• Boutique clothing stores can target ads to people who have searched for terms like "dress" or "skirt."

• Local grocery stores can target ads to people who have searched for terms like "grocery store" or "food."

SMEs need to be more careful than corporations when it comes to choosing the right keywords for their contextual advertising campaign. If they choose keywords that are too general, they risk wasting their limited budget on ads that are not seen by their target audience. If they choose keywords that are too specific, they risk not being able to reach a large enough audience to generate significant results.