Institutions

Institutions can greatly benefit from contextual advertising by focusing on running campaigns to raise awareness of their brand or to promote a specific event or initiative.

They would likely have a larger budget and more resources to devote to their campaign than either SMEs or Corporations.

• Hospitals could use contextual ads to target keywords such as "healthcare", "medical treatment", "hospital care", etc.

• Schools could use contextual ads to target keywords such as "education", "schools", "students", etc.

• Libraries could use contextual ads to target keywords such as "books", "reading", "library", etc.

• Museums could use contextual ads to target keywords such as "art", "history", "culture", etc.

• Government agencies could use contextual ads to target keywords such as "government", "politics", "law", etc.

• Non-profit organizations could use contextual ads to target keywords such as "charity", "donate", "volunteer", etc.