Develop a plan to improve your marketing strategy

Evaluate new technologies, platforms and marketing channels to identify which ones can be leveraged to reach the expected audience.

Technologies

-Social media platforms (Facebook, Twitter, LinkedIn, Instagram, Snapchat)

-Website optimization

-Search engine marketing

-Email marketing

-Display advertising

-SEM

-SEO

-Direct mail

-PR

Platforms

-Develop a strong social media presence on the platforms that are most popular with the target audience

-Make sure website is optimized for search engine ranking

-Utilize email marketing to reach target audience

-Use display advertising on relevant websites

Marketing channels

-Develop a multi-channel approach that reaches the target audience through multiple channels

-Utilize technology to reach target audience where they are spending time

-Develop a strong presence on the platforms that are most popular with target audience

-Optimize website for search engine ranking

-PR can help to raise awareness for the brand

-Events and tradeshows can be a great way to connect with potential customers