Increasing your quality score

This is part of the cheat sheet called Campaign Tips and Tricks

Companies that run ads gives your ads a quality score. Increasing your quality score means your ad will show up more often and at a lower cost. This is a good indicator as to how well your ad are performing. The higher the score, the better your ad is performing.

Quality Scores are usually calculated based on click-through rate (CTR), ad relevance, and landing page quality.

Click-through rate is a good indicator of the quality of your ad. The more people that click on your ad, the higher your quality score will be.

Ad relevance is another important factor in quality score. If your ad is relevant to the keywords you are targeting, your quality score will be higher.

Landing page quality is also important. If you have a well-designed landing page that is relevant to your ad and the keywords you are targeting, your quality score will be higher.

Google also gives you a quality score with a 1-10 rating. This is a good indicator as to how well your ad is performing. The higher the score, the better your ad is performing.

There are a few things you can do to improve your quality score:

Choose relevant keywords: Make sure the keywords you are targeting are relevant to your ad and landing page.

Make sure your ad is relevant: Your ad should be relevant to the keywords you are targeting and the landing page you are sending people to.

Make sure your landing page is relevant: Your landing page should be relevant to the keywords you are targeting and the ad you are running.

Make sure your landing page is well designed: A well-designed landing page will help improve your quality score.

Monitor your quality score: Keep an eye on your quality score and make changes to improve it.