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Identifying the keywords that are the most relevant to your products or services will help you create ads that are more likely to be seen by your target audience.
In the previous section of Creating a campaign we were helping you Researching your audience
What is the main topic?
What are the related topic to the main topic?
What are they likely to type in a search?
What are the synonyms?
What are the antonyms?
List of examples:
Example 1:
-Main topic: weight loss
-Related topics: diet, exercise, obesity, health
-What are they likely to type in a search? How to lose weight, weight loss tips, best weight loss program
-What are the synonyms? shedding pounds, slimming down
-What are the antonyms? weight gain, obesity
Example 2:
-Main topic: veganism
-Related topics: vegetarianism, plant-based diet, animal rights, health
-What are they likely to type in a search? How to become vegan, vegan recipes, vegan restaurants
-What are the synonyms? plant-based diet, vegetarianism
-What are the antonyms? meat-eating, carnivorous
Example 3:
-Main topic: solar energy
-Related topics: renewable energy, climate change, environment
-What are they likely to type in a search? How to use solar energy, solar energy benefits, solar energy companies
-What are the synonyms? solar power, solar panel
-What are the antonyms? fossil fuels
Example 4:
-Main topic: web design
-Related topics: web development, web hosting, domain name, internet
-What are they likely to type in a search? How to design a website, web design tips, best web design software
-What are the synonyms? web development, website design
-What are the antonyms? web hosting, domain name, internet
Example 5:
-Main topic: insurance
-Related topics: car insurance, health insurance, life insurance, home insurance
-What are they likely to type in a search? How to get insurance, insurance quotes, compare insurance rates
-What are the synonyms? protection, coverage
-What are the antonyms? no insurance, uninsured
Example 6:
-Main topic: real estate
-Related topics: home buying, home selling, mortgages, housing market
-What are they likely to type in a search? How to buy a house, real estate listings, real estate agents
-What are the synonyms? property, real property
-What are the antonyms? renting, lease
Example 7:
-Main topic: small business
-Related topics: entrepreneurship, business loans, business plan, marketing
-What are they likely to type in a search? How to start a small business, small business ideas, small business grants
-What are the synonyms? entrepreneurship, startup
-What are the antonyms? large business, corporation
In the next section in the cheat sheet called Creating a campaign we helping you Creating compelling ads
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