This can be done through a variety of methods, such as surveys, interviews, focus groups, and data analysis.
Surveys are a great way to get feedback from your target audience about your current marketing strategy. You can ask questions about what they think of your brand, how they heard about you, and what their level of awareness is.
Interviews and focus groups can also provide valuable insights into your current strategy. These methods allow you to ask more detailed questions and get in-depth feedback from your target audience.
Data analysis is another great way to evaluate your current marketing strategy. You can look at things like website traffic, sales numbers, and social media engagement to see how well your strategy is performing.