The best way to know what is going on with your marketing mix and tactics is to track your results and analyze your data. You can use marketing analytics to track your results and analyze your data to see what's happening.
There are many different marketing metrics that you can track, but some of the most important ones are:
Website traffic
Conversions
Leads
Sales
Different segments of the audience might respond to different marketing tactics, so it is important to track and analyze your results in a segmented way.