Embedded Files
This is part of the cheat sheet called Creating a campaign
Understanding who your target audience is and what their needs are is essential to create ad campaigns that are relevant.
General profile
What languages do they speak?
What interests do they have?
Where are they located?
When are they available?
What attracts their attention?
Once you have the general profile, you can create different segments to address each of them more specifically.
Examples of general profiles:
Your target audience speaks English, Spanish, and Mandarin.
They are interested in travel, fashion, and food.
They are located in the United States, Mexico, and China.
They are available during the day and evening.
They are attracted to ads that are colorful and visually appealing.
Your target audience speaks Polish and Hebrew.
They are interested in Judaism, politics, and culture.
They are located in Israel and Poland.
They are available during the day and evening.
They are attracted to ads that are informative and culturally relevant.
Your target audience speaks Arabic.
They are interested in islam, middle eastern cuisine, and current affairs.
They are located in the middle east.
They are available during the day and evening.
They are attracted to ads that are visually appealing and offer a sense of luxury.
Your target audience speaks Swedish and Italian.
They are interested in design, fashion, and art.
They are located in Europe.
They are available during the day and evening.
They are attracted to ads that are stylish and well-designed.
Your target audience speaks Japanese.
They are interested in technology, video games, and anime.
They are located in New York.
They are available during the evening and at night.
They are attracted to ads that are high-tech and innovative.
In the next section in the cheat sheet called Creating a campaign we are helping you Developing targeted keywords
Page updated
Google Sites
Report abuse