Monitoring your campaign

Leads are potential customers who have been identified as having an interest in your product or service.

A landing page is a web page that is designed to encourage visitors to take a specific action, such as making a purchase or signing up for a newsletter.

The page typically includes a compelling headline, images or videos, and a form that visitors can complete to take the desired action.

A lead capture form is a form that is used to collect information from potential customers on a landing page. The form typically includes fields for the visitor's name, email address, and phone number.

The purpose of a lead capture form is to collect information from potential customers so that you can follow up with them and convert them into paying customers.

You can monitor how many leads your ad campaign is bringing by having a campaign tracking code in the url query strings.

Url query strings are the part of a URL that comes after the question mark (?).

They are used to pass information to a web server.

A campaign tracking code is a code that is used to track the performance of a marketing campaign.

The code is typically a unique identifier that is assigned to a campaign, and it is used to track how many people click on the campaign's links and take the desired action.