Evaluating the results of your campaign

Your expectations and how precisely you defined them before launching the campaign are here to inform you whether you campaign was success or a failure.

If the campaign didn't meet your expectation then it was a failure and therefore you are face with three possible choices:

• You give more margin to your expectations, meaning that your goals will lose in precision for example your goal won't be 100k units sold but between 80 et 120 k unit sold.

• You increase the marketing budget, maybe your budget simply wasn't enough to reach your goals

• You find ways to improve your campaign performance

If the campaign did meet your expectation, then it was a success and therefore you are faced with three possible choices:

• Don't change anything, maybe everything already optimal

• Decrease the marketing budget, maybe your budget was too high and you didn't use it efficiently enough

• Give less margin to your expectations, define your goals more precisely.