Return On Ad Spend - (ROAS)

The ‘Return On Ad Spend - (ROAS)’ assesses the performance and financial return of a digital advertising campaign. It will also make it possible to check, on each channel, its profitability. The result encountered will give an element of response to continue or not the advertising investments on the medium in question. All advertising actions can be evaluated thanks to the ‘Return On Ad Spend - (ROAS)’ such as social networks and content marketing.