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Keeping track of how effectively your campaign is converting impressions into customers.
In the previous section we were helping you monitoring your campaign
Your ad campaign will generate impressions that convert to clicks, that convert to visits on your landing page, that convert to leads that hopefully converts to customers.
The click through rate (CTR) is the ratio between the total amount of clicks on your ads and the total amount of impressions
The cost-per-click (CPC), is the amount you pay for each click on your ads
The conversion rate (CR) is the ratio of the total number of conversions to the total number of clicks on your ads.
The cost-per-acquisition (CPA), is the amount you pay for each lead acquired through the campaign
The customer acquisition cost (CAC), is the amount you pay to acquire a new customer
The customer lifetime value (CLV), is the total amount of money that a customer is expected to spend with a company over the course of their relationship
The return on investment (ROI), is the ratio of the total amount of money gained or lost on an investment to the amount of money invested.
What you need to compute all this:
The total amount of money spent on the campaign.
The total number of impressions.
The total number of clicks on the ads.
The total number of conversions.
The total number of leads generated by the campaign.
The total number of sales generated by the campaign.
The total number of new customers acquired through the campaign.
In the next section we are helping you making changes to your campaign
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