Conversion Funnel

A conversion funnel is the process that a customer goes through when they purchase a product or service from a company. The funnel typically starts with awareness, then interest, followed by consideration and finally purchase. The customer journey starts with becoming aware of a problem or need, which leads them to search for a solution. They then narrow down their options and eventually decide on a product or service. The final stage is making a purchase and becoming a loyal customer. A company needs to make sure that its conversion funnel is efficient in order to maximize conversions. If a customer drops off at any stage of the funnel, the company has lost a potential sale.