Making changes to your campaign

Finding out what improves the effectiveness of your campaign

In the previous section we were helping you measuring the performance of your campaign.

With this data we are able to detect where the bottlenecks are located in the conversion funnel, run parallel campaign (A/B testing) and find out what changes (also called ad optimizations) are increasing the conversion rate at each step.

In the next section we are helping you evaluating the results of your campaign.