A click-bait is a type of online content that is designed to get people to click on a link. When you see a headline that is really sensational or eye-catching, it's called "click-bait." The idea is to make you so curious that you click on the link to read the story. Sometimes the story lives up to the headline, but often times it's just a way to get you to visit a website. The link usually leads to a website that is selling something, but it can also lead to a website that is simply trying to get people to click on ads. Click-bait is often used by websites that want to increase their traffic or by advertisers who want to get people to click on their ads.