This cheat sheet will help you with managing a campaign by helping you monitor your campaign, measure your performance, make changes to your campaign and evaluate your results.
Following the amount of leads that your campaign is bringing from your landing page
Keeping track of how effectively your campaign is converting impressions into leads and leads into customers.
Finding out what improves the effectiveness of your campaign
Retracing the impact that your campaign had on helping you achieve your marketing goals.
See also Creating a campaign and Campaign Tips and Tricks