Closed-Loop Marketing

Closed-loop marketing is a strategy in which you track your entire customer journey, from the initial interaction to the conversion, and then feed the data you’ve acquired back into your marketing ecosystem to improve your marketing strategy. This allows you to see how your marketing strategy affects your sales, and adjust it accordingly. By tracking the number of leads generated and the number of sales made, you can determine which marketing activities are most effective in driving sales and adjust your strategy accordingly.