Middle of the Funnel

The Middle of the Funnel (MOFU) is the stage of the sales funnel that potential customers enter after they have been made aware of a product or service and are interested in learning more. During the MOFU stage, companies provide potential customers with more information about their product or service in an effort to move them further down the funnel towards a purchase. This may include things like case studies, product demos, or detailed information about features and benefits. The goal of the MOFU stage is to continue building interest and trust with potential customers so that they will be more likely to make a purchase.