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In the previous section of Creating a campaign we were helping you Creating compelling ads
Determining what works and what doesn't before launching your campaign will help you avoid spending on ads that are not going to succeed anyways.
Ask those questions to the people in your target audience about your ads copy:
Net promoter score
Net promoter score
How likely are they to talk about your ads with other people?
Examples of people they might talk to:
strangers
friends
colleagues
Bookmarkability score
Bookmarkability score
How likely are they to bookmark your ads in some kind of way because they want to come back to it for themselves or to forward it to somebody else?
Examples of ways to bookmark:
adding the link to their favorites
writing down the name of the product in their notes
making a screenshot and emailing it to themselves
Stickiness score
Stickiness score
How likely are they to come back to your ads?
Examples of reasons to come back:
it's entertaining
it's useful
it's visually appealing
they have a personal connection to the product
Shareability score
Shareability score
How likely are they to share the link in public, for example on social media?
Examples of reasons to share on social media publicly:
They are gaining more value from the product with more people getting in
They are proud to have bought the product so they can flex
They are expected to have this kind of problem that the product solves
See also the cheat sheet called Managing a campaign and this article by Ryan Kulp called "Anatomy of referral marketing"
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