This is part of the cheat sheet called Campaign Tips and Tricks

Optimizing your CPC (cost per click) can save you a lot of money, while improving the quality of your ads.

The CPC is the amount you pay every time someone clicks on one of your ads. The CPC is determined by how much you bid on keywords and how relevant your ads are to those keywords. The higher your CPC, the more you pay per click.

The best way to optimize your CPC is to start by identifying which keywords are most relevant to your business. You can do this by using the Google AdWords Keyword Planner.

Once you've identified your most relevant keywords, you can start bidding on them. You can do this manually, or you can use a tool like WordStream's Free Keyword Tool.

Once you've started bidding on your most relevant keywords, you can start to optimize your CPC. Here are a few tips to help you optimize your CPC:

Target Long-Tail Keywords

Long-tail keywords are keywords that are more specific and less competitive than short-tail keywords. They tend to have a lower CPC because they're less competitive.

Use Negative Keywords

Negative keywords are keywords that you don't want your ad to show up for. For example, if you sell men's shoes, you might want to add "women" as a negative keyword so that your ad doesn't show up when someone searches for "women's shoes." This must be used wisely because in our example, women could also be interesting in purchasing men shoes for their husband or children for example.

Match Your Keywords to Your Ad

Make sure that your keywords are relevant to your ad. If they're not, your ad may not be shown, or it may be shown to people who are not interested in what you're selling.

Use Ad Extensions

Ad extensions are additional information that you can add to your ad, such as your phone number, address, or website. Using ad extensions can help you improve your click-through rate, which can lower your CPC.

By following these tips, you can lower your CPC and improve the quality of your ads.

Conclusion

CPC is a vital metric for any business that uses Google AdWords. By optimizing your CPC, you can save money and improve the quality of your ads.