In general, marketing audits are essential for companies to determine their current marketing situation and to develop appropriate solutions for optimizing the marketing of their products or services.

A marketing audit covers all aspects of marketing, from market and customer analysis, brand management and communication, to website development and sales. In the marketing audit, all activities, tools, processes and results of marketing are reviewed and evaluated.

The aim of such an audit is to identify potential for improvement.

The results of a marketing audit are used to develop and implement a new or optimized marketing strategy that is tailored to the company's goals.