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This cheat sheet will help you create a campaign by helping you research your audience, develop targeted keyword, create compelling ads and test your ads
Understanding who your target audience is and what their needs are is essential to create ad campaigns that are relevant.
Identifying the keywords that are the most relevant to your products or services will help you create ads that are more likely to be seen by your target audience.
Making your ads clear, concise, and persuasive will increase the likelihood that customers will adhere to your message. They should also be relevant to your target audience.
Determining what works and what doesn't before launching your campaign will help you avoid spending on ads that are not going to succeed anyways.
See also Managing a campaign and Campaign Tips and Tricks
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