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This cheat sheet will help you make succeed with your contextual advertising campaign by helping you increasing your quality score, optimizing your conversion rate, optimizing your cost per click, and optimizing your click-through rate
Companies that run ads gives your ads a quality score. Increasing your quality score means your ad will show up more often and at a lower cost. This is a good indicator as to how well your ad are performing. The higher the score, the better your ad is performing.
Optimizing your conversion rate is probably one of the most important things you could do for your website.
If you’re not already familiar with the term conversion rate, it’s simply a metric that measures the percentage of visitors to your website who take some kind of action that you want them to.
Optimizing your CPC (cost per click) can save you a lot of money, while improving the quality of your ads.
The CPC is the amount you pay every time someone clicks on one of your ads. The CPC is determined by how much you bid on keywords and how relevant your ads are to those keywords. The higher your CPC, the more you pay per click.
Optimizing your CTR (click-through rate) is a great way to improve your results. This can be done by editing your title tags, meta descriptions and images.
See also Creating a campaign and Managing a campaign
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