Interruption marketing is a type of marketing that interrupts the consumer in order to get their attention. It is typically used in advertising, but can also be used in other forms of marketing, such as telemarketing or email marketing.
Some examples of interruption marketing include:
Pop-up ads
TV commercials
Radio ads
Interruption marketing can be effective in getting the consumer's attention, but it can also be seen as intrusive and annoying. It is important to strike a balance when using this type of marketing so that you do not turn off the consumer.
Video by Xanjero Media